Our mission
Our mission is to help you understand intrinsic sensory properties of your products and link them with consumer’s expectations to drive your business success in the holistic and realistic context of the global market.
To accomplish that mission and support your decision making process, we provide you with:
- Tools to understand sensorial properties delivered by your products
- Means to understand consumers needs
- Comprehension of how these two are intertwined
SENSORY
UNDERSTAND THE PRODUCT
Building sensory profiles of your products is an essential founding step. It involves listing comprehensively the objective sensorial dimensions of your product and training a panel of experts to score them on intensity scales. Our long-standing expertise will help you create an objective description of your product sensory properties that will allow you to:
- Perform quality control
- Assess the impact of process or ingredient modification as well as change of supplier
- Explain and optimize consumer preferences
CONSUMER
UNDERSTAND CONSUMERS
Understanding what consumers do, what they buy and use, how they behave and why, what they like and dislike, what they prefer, what they are lacking, is essential to drive successful product development.
We thrive in building in-depth qualitative consumer research strategic plans based on your needs at early stages of development. These involve:
We thrive in building in-depth qualitative consumer research strategic plans based on your needs at early stages of development. These involve:
- Deep diving into consumer insights through multiple channels and sources
- Identifying specific product or concept strengths and areas of improvement
We build and combine customized approaches such as:
- In-depth one-on-one interviews
- Focus groups
- Ethnographic studies (at home or point of sale)
EDUCATION
DEVELOP AWARENESS
For industry professionals as well as in academics for both faculty and students, it is fundamental to understand the key role played by sensory and consumer methods in a sustainable and successful product development strategy.
We offer
- Lectures
- Customized on-site training
On diverse subjects such as:
- Basics of consumer or sensory methods
- Building a sustainable short-, medium-, long-term product evaluation strategy
- Need-base more focused subjects: sensory profiles, preference mappings, time and cost optimization, very specific customized methods for unique situations or products.
ABOUT
THE FOUNDER AND OWNER
Cecilia Y. Saint-Denis, PhD, is an independent consumer-science researcher and consultant based in Westfield, New Jersey. She has worked in senior managerial positions for 20 years in the fast moving consumer goods industry, including Nestlé and L’Oréal. Throughout her professional experience and her personal background, she has acquired an unparalleled sensitivity to cultural differences as well as a deep awareness of the uniqueness and universality of consumers usages and attitudes.
SEND A MESSAGE
GET IN TOUCH
cecilia@consumers-sounds.com
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